Monday, 30 June 2014

How to Avoid Google Thin Content Penalties

Google Logo
There are many times when being thin is desirable: When you’re trying on bathing suits, for example, or when you’re trying to squeeze into a wedding dress.
But when it comes to content, thin is most definitely not in.
Thin content is also known as low-quality content, and it’s the bane of smart SEOs and marketers. The web remains chock full of examples of thin content, despite the fact that Google began devaluing it long ago, after the search site realized people were gaming the system by slapping together low-quality posts with hot keywords, backlinks and duplicate content in search of cheap traffic.
In fact, your site may even have some thin content, whether you meant it to be that way or not. No web site is perfect, and it’s not uncommon for lower-quality posts or pages to be hiding amongst your higher-quality stuff. The problem is thin content can hurt you in search rankings. Google Webmaster Tools sniff it out like a bomb-seeking dog, and your site could be punished for having this undesirable content.
With that in mind, here’s a primer on how to identify thin content and what to do with it once you’ve found it.
So What Is Thin Content?
Thin content is, in the simplest terms, a page with no real value besides building traffic. It contains no great insights into the industry, no good information about your product, and nothing that you couldn’t find on another, similar site.
When Google searches for thin content, it’s looking for:
  • Duplicate content
  • Pages with lots of affiliate links
  • Doorway pages
  • Automatically generated content
  • Article syndication
  • Lots and lots of images on one page
Identifying Thin Content
If you have pages with any of those five qualities, that’s a signal that you need to take action. But sometimes thin content isn’t as easy to suss out, depending on how many pages you have on your site.
Google actually suggests that you ask friends or family to look at your pages, giving them a fresh eye, and report back whether or not they are helpful. For instance, if you have services in 16 different counties and you’ve made a special page for each of them but you only change one word on each page, an outsider might suggest you remedy that problem.
Google Webmaster Tools will send you notifications if there’s a thin content problem. However, it’s better to be proactive. You can also consider using one of these thin content-flagging tools:
  • Google Analytics: Use the exit rate to sort on the “Review All Pages” section, and look at pages with a 75 percent bounce rate or higher. Take a look at the content on those pages, which clearly aren’t keeping people’s attention.
  • Screaming Frog: Use the URL scrape tool and then sort the exported URLs by word count. If you have a lot of pages with fewer than 250 words, you have a problem.
  • Open Site Explorer: Look at the backlinks on your site and where they’re coming from. Also note the social media statistics to see if your pages are resonating with Facebook, Twitter, LinkedIn and other users.
You’ve Found the Thin Content. Now What?
Once you have identified the thin content, it’s time to play a little game called plump up or get out. The objective – to either eliminate the problematic page or add to it in order to turn it into a high-quality resource page. No matter what you decide, this process will take time, but ultimately it will help both your search ranking and your sales.
Consider yourself an editor in this process. A good editor knows that sometimes the best solution is to cut something, even if you’ve spent lots of time on it. If a page has no discernible value, and you don’t think it could be improved by adding more detail, more words or better links, then best to let it go.
However, if you see potential in the page, and you’re willing to put in the time to improve it, then by all means give it a shot.
Here are some ideas on how to plump up your thin content:
1. Send it to Rewrite
Poorly written or thin copy can be improved with a major rewrite. You may need to call in a freelance copywriter for this task, but it will be well worth the money. Decide beforehand what keywords you are targeting, and aim for at least 300 words per page. Keep away from sales-y talk and instead go into greater detail about your product, your services, or what makes you unique.
2. Merge Your Pages
Do you really need a page for every single city where you provide plumbing services? Probably not. Consider merging your pages so that you have one page with decent content, rather than seven with thin content.
3. Consider Interactive Content
Interactive content is not the answer to every thin content problem, but it can be a great way to engage readers and improve metrics on a page, which will lead Google to back off. Some examples of interactive content include:
  • Surveys
  • The ability to “favorite” something on the page
  • Embedded Google Maps
  • Quizzes
  • Interactive FAQs
4. Decrease the Internal Links
If you have a page with loads of internal links, but you still think the content on it is useful and doesn’t require rewriting, try eliminating some of those links.
5. Beef Up Regionalized Pages
Do something to differentiate your duplicate content pages such as going into greater detail about the area you are targeting. This will eliminate the problem of pages being exact copies of one another, and it should also help with SEO.
Avoiding Thin Content in the Future
It’s great to get your site cleaned up and all the thin content taken care of, but you also should be looking to the future. Once you’ve taken the above steps, make sure you revisit your site’s content regularly to ensure you’re not continuing to add thin content to the site. Remember: Every piece of content on your site should serve a purpose, otherwise it’s just filler.


  1. Am beginner of Search Engine Optimization techniques. Your post helped me to learn a lot. Thanks for the awesome Post!! Seo Services

  2. I will do niche blog comment Just in 5$ .All comment relevant with your niche and UNIQUE .This off-page seo will increase your traffic and promote your business.

  3. Excellent blog I visit this blog it's really awesome. The important thing is that in this blog content written clearly and understandable. The content of information is very informative.
    oracle fusion financials classroom training
    Workday HCM Online Training
    Oracle Fusion Financials Online Training
    Oracle Fusion HCM Online Training
    Oracle Fusion SCM Online Training
    Oracle Fusion HCM Classroom Training

  4. Excellent blog I visit this blog it's really awesome. The important thing is that in this blog content written clearly and understandable. The content of information is very informative.
    oracle fusion financials classroom training
    Workday HCM Online Training
    Oracle Fusion Financials Online Training
    Oracle Fusion HCM Online Training
    Oracle Fusion SCM Online Training
    Oracle Fusion HCM Classroom Training

  5. Jika anda ingin mendapatkan keuntungan besar dengan modal yang kecil di permainan Ceme ini. Anda bisa langsung bergabung bersama kami di PokerQiu. Karena di agen ini anda akan bisa bermain dengan modal sebesar 10rb rupiah saja
    bandar ceme terpercaya
    freebet tanpa deposit
    paito warna
    syair sgp

  6. Thank you for providing the valuable information ...

    If you want to connect with AI (Artificial Intelligence) World

    as like Python , RPA (Robotic Process Automation)Tools and Data -Science related more information then meet on EmergenTeck .

    Thank you.!

  7. If you are new user to sage 50 accounting software and looking for the sage 50 technical support.If yes than you have come to right place as we provide efficient technical support service to customers who show complete faith in us. With our efficient and highly qualified team ,we never disappoint our customers.You can reach us at 1800-910-4754 at any hour of the day. You can also visit our website at for the complete knowledge of the sage products and services.

    The Services we offered are following-
    Sage 50 Technical Support Number
    Sage 100 Technical Support Number
    Sage 50 live chat
    Sage 50 Technical Support phone Number
    Sage 50 support phone number

  8. Thank you for taking the time to provide us with your valuable information. We strive to provide our candidates with excellent care

  9. It is amazing and wonderful to visit your site.Thanks for sharing this information,this is useful to me...

  10. hi nice thanks forsharing....................!

  11. Thanks for sharing this great information I am impressed by the information that you have on this blog. Same as your blog i found another one Oracle Fusion Financials . Actually I was looking for the same information on internet for Oracle Fusion Financials and came across your blog. I am impressed by the information that you have on this blog. It shows how well you understand this subject, you can learn more aboutOracle Fusion Financials . By attending Oracle Fusion FinancialsTraining .

  12. Hi! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading your blog posts. Can you recommend any other Beauty Guest Post blogs that go over the same topics? Thanks a ton!

  13. Hi buddies, it is great written piece entirely defined, continue the good work constantly.
    find more information

  14. His estimated net worth is around a whopping $16.2 billion, as of March 2021 according to our news reports..
    Henry Kravis net Worth

  15. He is an American professional wrestler, actor, and former professional gridiron football player
    Roman Reigns Information

  16. If only my personal content articles appeared as if this particular! That’s a enhance, btw?-I ‘m new to blog publishing as well as reading numerous blogs helps me out with my very own. Any info you could throw my way to help is very appreciated. Thanks for the great info on this particular post! 백링크 작업


  17. Hello, i think that i saw you visited my website thus i came to “return the favor”.
    I’m trying to find things to improve my website!I suppose its ok to use some of your ideas!!

    Have a look at my homepage; 부산달리기

  18. Simply put, a project is a series of tasks that need to be completed to reach a specific outcome. A project can also be defined as a set of inputs and outputs required to achieve a particular goal. Projects can range from simple to complex and can be managed by one person or a hundred.

    This Site!

  19. Central processing unit (CPU), principal part of any digital computer system, generally composed of the main memory, control unit, and arithmetic-logic unit. ... In modern computers, the CPU is contained on an integrated circuit chip called a microprocessor.


  20. AFS has appreciable potential in solving the issue of the IGST refund pending. The IGST refund process for goods is straightforward. However, while this process of IGST refund, many applicants find it is in the pending stage.

  21. I recently came across your article and want to express my admiration for your writing skills and your ability to get readers to read from start to finish.
    AWS Course in Hyderabad

  22. Hey to everyone, it’s my first visit of the blog site; this blog includes awesome and actually best info for the visitors.
    top UI design companies