Monday, 11 June 2012

Google Will Soon Ignore Links You Tell It To

The story of this year has been more transparency, but we are also trying to be better about enforcing our quality guidelines. People have asked questions about negative SEO for a very long time. Our guidelines used to say it's very impossible to do that, but there's been cases where that's happened, so they changed the wording on that part of our guidelines.

Matt McGee at SMX brother site Search Engine Land liveblogged the conversation. Here's his quote of Cutts, which was in response to a query about negative SEO:

Some have suggested that Google could disavow links. Although they put in lots of protection against negative SEO, there's been a lot speak about that that we're speaking about being able to enable that, possibly in a month or or.

They recently wrote about Google's wording alter regarding negative SEO, which appeared to be an admission from the company that this practice is indeed feasible. These words from Cutts appear to be further confirmation.

As far as people proposing that Google could disavow links, Search Engine Land editor Barry Schwartz actually had a lovely editorial speaking about this last month. The idea is simple, they wrote. You go to your link document in Google Webmaster Tools & have an action button that says don't trust this link or something like it. Google will then take that as a signal to not use that link as part of their link graph & rating algorithm.

Rand Fishkin, CEO of SEOmoz, recently issued a challenge to people to show that in the event you have a powerful reputation & link profile, you can't be hurt by negative SEO. That appeared to go much, but not everyone has the reputation of SEOmoz, even in the event that they don't necessarily have a bad. Such a device from Google could go a long way in helping combat negative SEO practices.

What I can't understand is why hasn't Google released it yet, they wrote. It is a great way for Google to do mass spam reporting by site owners & SEOs without calling it spam reporting. You will have all these site owners rush after a penalty to call out which links they feel are hurting them. Google can take that information to back up their algorithms to on links they already know are spam but also find new links that they might not have caught.

They went on to make the point that Google would find more spam this way.

As you may know, Google has sent out a ton of Webmaster Tools warnings this year, & such a device would help users take fast "manual action" on links than spend a ton of time sending link removal requests to other sites. It might even prevent some lawsuits (& the death of the world wide web as they know it).

One time Google launches this device, assuming that it actually does, it will be very fascinating to see how the rankings shake out. It ought to be an indication of how important links actually are these days.

According to Cutts, however, not lots of of the warnings were actually about links.


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