Thursday, 19 April 2012

Got "unnatural" backlinks? Google's cracking down

What’s being called the Unnatural Links update is rocking the SEO world.  In March people started receiving warnings from Google about “unnatural links” and then many of those sites’ rankings in search results have taken a nosedive.  Some sites have been de-indexed, which means their site’s pages no longer show up in Google at all.  *tweet this*

The scary part?  Unlike other Google algorithm changes, you can’t respond to this one by changing things on your site. This time, it’s about links to your site from other websites (commonly called backlinks) that you most likely don’t have control over – including sites you may never have asked to link to you.

Wait! I thought backlinks were good. The number and quality of backlinks to sites has always been one of the most important search engine optimization (SEO) factors determining how high a web page will rank in search engine results pages (SERPs).

With the Unnatural Links update, Google has made it clear that backlink quality is of paramount importance. The Google algorithm has been modified to detect – and devalue – low-quality links, or links that are determined to be spammy or paid for.

In other words, Google is trying to distinguish “natural” links – the kind that people make to other sites because they think the content of the linked site is relevant to their own visitors – from links created solely to boost a site’s rankings.

Many SEO experts believe Google is going one step further and actually penalizing sites with links that are determined to be “unnatural,” because some sites appear to be ranking lower than they would if they had no backlinks at all.

So, how can you avoid a penalty and make sure your links don’t look unnatural?
  • Pay attention for an “Unnatural Links” notice in your Google Webmaster Tools account.  ...read more or *tweet this*
  • Make sure you don’t have any paid links.  ...read more
  • Make sure you don’t have links from blog networks.  ...read more
  • Sites with lots of links with keyword-rich anchor text look suspicious.  ...read more or *tweet this*
  • Try to have a balance of high-quality and lower-quality links.  ...read more
  • Avoid site-wide links to your site.  ...read more
>> For more info about each of those bullet points, and for info on how to find out which sites link to you, click here to read the full article. <<


Sincerely,
Kristina and the folks at AboutUs

1 comment:

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    - Phải quay trở về Nhạc gia, Thành Nhi, Nhạc gia rất lớn đúng không, có bao nhiêu người?

    Nhạc Tử Sơn kích động hỏi Nhạc Thành.

    - Phụ thân, Nhạc gia rất lớn, so với cả Huyền Thiên đại lục cũng không ít hơn bao nhiêu, người tới sẽ biết.

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    tổng đài tư vấn luật
    http://dichvu.tuvanphapluattructuyen.com/
    văn phòng luật
    tổng đài tư vấn pháp luật
    thành lập công ty
    http://we-cooking.com/
    chém gió
    trung tâm ngoại ngữ phụ thân suy nghĩ nên nói với ông.

    - Thành Nhi, những năm nay khổ cực cho con rồi.

    Nhạc Tử Sơn thâm tình nhìn Nhạc Thành.

    Mọi người ở trong phòng trò chuyện sau một canh giờ nữa mới tản đi, sau đó Nhạc Tử Sơn, sau đó Hỏa Lão tới phòng của Nhạc Thành.

    - Hỏa Lão, tại sao Hỏa Lão lại tới đây?

    Nhạc Thành cất tiếng hỏi Hỏa Lão, Hỏa Lão hiện tại đã có tu vi nhị tinh Đấu Thánh.

    ReplyDelete